Image by Marco Zuppone

Distribution Channels

When developing your distribution strategy, consider how different distribution channels relate to the positioning of your product and potential growth of sales. There are clear advantages and disadvantages to each of the industry’s primary channels:

  • Supermarket and General Merchandise - This is the largest channel

  • Food Service and Drinking Outlets - Fast-food outlets, takeout outlets, full-service restaurants, and bars.

  • Convenience Stores and Gas Stations - Standalone convenience stores and gas station stores.

  • Wholesalers - Wholesalers are intermediaries who take your product and sell it to distributors and retailers.