It is not “just” a question of having the most delicious, refreshing, amazing product. Success in the beverage industry is heavily dependent on effective distribution. There is a world of choices that go into developing a strategy, and the bottom line is this: customers cannot buy your product without convenient opportunities to make a purchase.
So what is your approach to making sure your beverage products reach consumers in the best possible way? How do you ensure that your distribution strategy maximizes efficiency, optimizes product exposure, and increases sales?
Choosing and developing distribution channels involves figuring out everything related to transporting a product, as well as packaging and delivering it. With the right channels, you can enhance your product’s exposure and boost sales.